Prepaid Card, an upcoming product will bring in more accessibility of the money at any moment

Project Overview:

A new product for the upcoming year with a very flexible usage and scaling up the business by giving more accessibility to the money with exciting offers as an add on.

Client

mPokket - New Product

Year

2022

Objective:

Create Physical card designs with new trends and specific needed inputs on the card.

Design Process:

5-Stage Design thinking model has been used. The stages of this Design Thinking process are as follows:

Empathize
Define
Ideate
Prototype
Test

Design Toolkit:

Adobe Illustrator
Adobe XD
Useberry

User Research:

This conducted research is more into the known pain-points of our existing users. Digging down for the actual problem is the key priority for us. Based on the events and metrics we find that users are not very familiar with the password driven login or sign-up. Whereas on the other hand fin-tech apps and UPI apps are having an easy process.

We looked into various easy and simple registration process keeping our TG on mind.

Design Inputs:

Designs will have a costing involved based on the material of the card we use and the template.
Most of the competitors have used visa designs cards with simple brand colors. Example: Fi Money, Jupiter, Slice
As we are going to be partnering with VISA, I have found the link below to design as per their guidelines

https://partner.visa.com/site/explore/card-designer.html

Specifications:

Size & Dimensions- Prepaid card size is 3.37 inches (85.6 mm) in width, 2.125 inches (53.98 mm) in height, 0.0625 inches (1.588 mm) in thickness, and have a corner radius of 0.125 inches (3.18 mm) as per the defined ID-1 size in international standard ISO/IEC 7810. This size is also known as CR80.

Thickness- The ISO/IEC 7810 specifies that all Cards or other IDs, including (ID-1, ID-2, ID-3 & ID-000) should have a thickness of 0.76 millimeters (0.0312 inches). The actual thickness of a card slightly varies from card to card if you include the extruded text on cards. The thickness of a card also depends on the construction material used to construct a card. For instance, an apple card is made of titanium and is around 0.0325 inches thick, slightly thicker than 0.0312 inches. On the other hand, we have seen plastic cards as thick as 0.036 inches. The thickness of cards is often measured in Mils. One Mil is the 1000th part of an inch. So 0.0312 inches translated to an exact 31.2 Mils.

Font Sizes of Components- The font size on a card is around 12-16 points. However, different banks use different sizes as there is no underlying standard for the font used on a card. Similarly, there is no standard for the font type or name, but mainly a monospace font like Courier, Consolas, Lucida Console / Lucida Sans Typewriter, etcetera are used. It's again at the discretion of the issuing bank to use whatever font they like.

Design UI components-

Orientation:

Horizontal

Vertical

Background:

Color

Color+Patterns

Image

Elements:

Visa Brand Mark * (in the front side)

Account/ Card Number inc. of expiry date & security code * (in any side)

Magnetic Strip * (in the back side)

Manufacturer code * (in the back side)

Card holder name (in any side)

Contactless indicator (in any side)- Feature Specific

Chip (6pin & 8pin) (in the front side)- Feature Specific

Signature panel (in the back side)

Issuer Logo (in any side)

Bank/Partner Logo (in any side)

Hologram (in the back side)