mPokket Credit Booster

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mPokket Credit Booster

Credit Booster: Driving Daily User Engagement Through Gamified Fintech Credit Limit Disbursement

Client

mPokket

Year

2022

Design Tools

Figma

UseBerry

Clevertap

Objectives

The primary objective is to enhance daily user interaction within the mPokket platform by implementing a gamified quiz feature. By offering users a dynamic and fun way to earn and unlock credit limit boosts, the initiative aims to increase active participation, foster consistent daily engagement, and drive higher loan disbursement rates. The feature is designed to be configurable, ensuring scalability and ease of updates for future business requirements.

Purpose

We conducted a comparative study of leading fintech applications to benchmark email design standards, user interaction flows, and communication strategies. This analysis provides the market context necessary to elevate mPokket’s email engagement through improved UI elements and copy clarity.

Key Takeaways

Hierarchy: Successful competitors utilize a single-column layout for superior mobile readability.
CTA Clarity: Primary actions are placed above the fold with high-contrast buttons.
Code Optimization: Minimalist HTML structures reduce file size, preventing Gmail clipping and improving deliverability.

High Fidelity Designs

The design prioritizes clarity and engagement through a human-centric approach. We utilized a highly legible humanist typeface to ensure accessibility across varied screen sizes, while the color palette was curated to feel modern, mature, and professional yet inviting. To cultivate an enjoyable experience, we integrated friendly illustrations and JSON animations. A modular interface architecture was adopted to allow dynamic content management, ensuring consistency while maintaining functional flexibility for evolving quiz formats.

mPokket Credit Booster

Credit Booster: Driving Daily User Engagement Through Gamified Fintech Credit Limit Disbursement

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