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mPokket CRM Revamp
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Unified CRM Transformation: Standardizing Workflows to Enhance Agent Efficiency and User Experience
Client
mPokket
Year
2021
Design Tools
Figma
UseBerry
Clevertap
Objectives
The primary objective of the CRM revamp was to resolve UI inconsistencies and frictional user experiences resulting from managing three disparate CRM versions across different frameworks. By migrating to a unified, cohesive system built on the Angular 10 framework, the initiative aimed to standardize internal processes, optimize the end-to-end user journey, and provide stakeholders with robust tools to track agent effectiveness and improve overall productivity within a 24-week project sprint timeline.

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