Unipath Laboratory Website

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Unipath Lab Website

Revolutionizing Digital Diagnostics: A Seamless Healthcare Booking and Management Platform for Unipath

Client

Unipath Laboratories

Year

2025

Design Tools

Figma & Make

Claude

ChatGpt

UseBerry

Objectives

The primary objective was to revamp the Unipath web experience to bridge the gap between complex pathology services and end-user accessibility. By integrating industry-standard features—such as organ-based test filtering, intuitive health package comparisons, and a robust patient dashboard—the redesign aims to increase conversion rates for test bookings, simplify prescription management, and establish Unipath as a digitally advanced leader in the competitive Indian diagnostic market.

Purpose

Analyzed top-tier diagnostic players (Tata 1mg, Dr. Lal PathLabs, Apollo 24|7) to identify gaps in the "Report Management" and "User Onboarding" flows, ensuring Unipath offers a more personalized, less cluttered journey than market incumbents.

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Key Observations & Competitive Takeaways

Competitors often overwhelm users with excessive marketing banners. Our takeaway was to prioritize organ-based navigation and one-tap booking to differentiate Unipath’s UX as a focused, utility-first diagnostic tool rather than a generic health marketplace.

High Fidelity Design- Test Booking Journey

The booking flow prioritizes reducing cognitive friction through a linear, single-page progressive disclosure model. By utilizing a "stepper" logic—selecting tests, then patients, then addresses—the UI prevents information overload. The High Fidelity aesthetic employs a clean "Medical White" space paired with Actionable Orange for CTAs, ensuring clear conversion paths. Real-time feedback, such as the interactive map for lab selection and time-slot carousels, provides users with a sense of control and clinical reliability.

View Journey Prototype

High Fidelity Design- Website

The design utilizes a "Trust-Blue and Vital-Orange" palette to balance professional clinical standards with an energetic, call-to-action focus. We employed a modular card-based UI to make dense medical data digestible. High-quality human-centric imagery was used to evoke empathy, while the "Tests by Organs" section provides a visual, non-technical entry point for users to find exactly what they need without needing medical expertise.

View Prototype

Unipath Lab Website

Revolutionizing Digital Diagnostics: A Seamless Healthcare Booking and Management Platform for Unipath

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